Racing-inspired style, made for everyday wear. The Apex Firefly Yellow pairs a black dial with bold yellow accents, luminous hands and hour markers, and a durable 316L stainless steel case. An anti-reflective sapphire crystal helps keep the dial clear while resisting scratches.
Inside, a Japanese Miyota 6S30 quartz movement delivers reliable timekeeping and precise chronograph functions. A tachymeter measures average speed over a known distance, while the rotating bezel lets you track elapsed time.
Make it your own with your choice of 22 mm quick-change band. Swap styles in seconds without special tools.
Limited to 100 watches in Firefly Yellow, each Apex is individually numbered and features the Kennedy family coat of arms on the caseback. Final assembly takes place in Texas.
Technical specifications
Sapphire crystal with a high-quality anti-reflective coating, engineered to cut distracting reflections to under 0.5%.
A Miyota 6S30 Japanese quartz chronograph timing minutes, seconds and 1/20-second — accurate to ±20 seconds a month, with roughly four years on a battery.
44 mm of 316L stainless steel, 12.15 mm thick with a 50.8 mm lug-to-lug, water resistant to 3 ATM.
An angled inner bezel adds depth while racing-inspired detail keeps it sharp. Luminous hands and markers stay readable in low light.
A minimalist outer bezel rotates in both directions as an elapsed-time timer, with a fully functional tachymeter for average speed over a known distance.
A strictly limited run of 400 watches, 100 in each color, every one individually serialized. Once a color is claimed, it is gone.
The chronograph was born trackside — a stopwatch for measuring laps and reaction time. The Apex carries that DNA forward: a bidirectional bezel that doubles as an elapsed-time timer, a working tachymeter, and a Miyota 6S30 quartz chronograph timing to 1/20 of a second.
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