Imagine starting with a clean slate and asking yourself "what do I want to wear."  This is what we ask ourselves every day.  We want to create bold and beautiful designs that feel fantastic and look great.

BOLD, BEAUTIFUL DESIGN is the goal with every timepiece we create.  We're not trying to be someone else. We're not interested in "affordable luxury" or "destroying paradigms."  We are simply creating the "every man's" watch.  A watch that is affordable, high quality, and will look fantastic on your wrist.  That's our promise to you.

Dedicated to high quality, durability, and beauty, LUCA watches are designed for the person who appreciates incredible craftsmanship and attention to detail in their timepiece.

QUALITY CONTROL: For LUCA, starting off with the highest grade materials is just the beginning. In order to create and deliver a fine quality watch, all LUCA timepieces undergo a series of rigorous quality control (QC) routines. These include drop tests, sweat simulations, and aesthetic tests, such as exposure to UV light (for dial discoloration prevention), band scratching prevention, water resistance tests, and many general inspections throughout the construction process. Plus, a final product inspection occurs before delivery from our facility in Texas.

THE OUTCOME: Every LUCA model is completely bespoke and designed in-house, in our Texas facility. Our goal is to create unique watches that you will feel proud to own and will have you looking at your wrist more than you ever thought you would! Not only do we want our watches to look great and be made of the best materials available, we want each model to be practical. They should be easy to read, easy to use, easy to maintain, and also look like no watch available anywhere else. We hope you love your timepiece as much as we love designing watches for you, our very valued customers!

Read about our shipping options and 90-Day Trial Period.

Find out about the LUCA Watch 24-month Warranty.